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SXSW: A Festival in Transformation
This chapter examines the decline of the South by Southwest (SXSW) festival in Austin, focusing on changing perceptions among locals and attendees. As the event shifts from innovative tech and immersive experiences to corporate branding and high ticket prices, speakers express disappointment with overcrowding and reduced accessibility. The discussion then transitions to modern dating realities influenced by political affiliations and the role of popular culture in reflecting societal issues.