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SMP vs Fractional CMO vs Coach - What Does Each Do?​ [E167]

The Auto Repair Marketing Podcast

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Fractional CMOs: Unlocking Shop Owner Potential

This chapter explores the ideal characteristics of shop owners who can benefit from hiring a fractional Chief Marketing Officer (CMO), especially those expanding their operations. It emphasizes the importance of collaboration and communication for effective marketing strategy execution, while also contrasting the roles of fractional CMOs with marketing agencies. The discussion highlights how proper engagement with a CMO can enhance business strategies and align marketing efforts with the shop's vision.

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