
Disney's Wish Upon a (Pop) Star
Slate Money
00:00
Disney's Strategy for Taylor Swift Fans and Epic Games Collaboration
This chapter discusses Disney's tactics to attract Taylor Swift fans by incorporating extra songs in their movies, as well as their $1.5 billion investment in Epic Games. The speakers explore the potential collaborations and the use of Disney characters in Fortnite to engage younger audiences.
Play episode from 04:08
Transcript


