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7min chapter
Disney's Wish Upon a (Pop) Star
Slate Money
Disney's Strategy for Taylor Swift Fans and Epic Games Collaboration
This chapter discusses Disney's tactics to attract Taylor Swift fans by incorporating extra songs in their movies, as well as their $1.5 billion investment in Epic Games. The speakers explore the potential collaborations and the use of Disney characters in Fortnite to engage younger audiences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode