We like to think of ourselves as being tied to animals. But people who would be horrified by seeing someone hitting a dog in the street eating cows and pigs and chickens often suffer much more than a dog being hit in the street. So what is going on there? I think to some extent there is an ignorance of, for example, these half a billion chickens who suffered a death and people don't know about that. They don't look at it,. they don't really want to know aboutThat's part of the psychology, not wanting to disrupt your habits and what you're doing. Another part of it which has been shown in interesting experiments is that we tend to avoid the cognitive dissonance

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