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67: Laura Schaffer: Layering self-serve into a Sales-led gig at Amplitude

PRODUCTEA with Leah, Growth & Senior Leadership

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Evolution of Sales Processes in the Digital Age

The chapter explores the shift towards self-serve product experiences driven by digital advancements, discussing the importance of adapting to meet user expectations. It highlights the blend of product-led growth with sales-led growth in businesses for success, sharing insights on introducing self-serve motions in sales-led companies. The conversation delves into challenges and benefits of integrating self-serve components, emphasizing strategies like freemium models and seamless onboarding to enhance user experience and drive payment conversions.

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