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Tesla and the Nature of Disruption
a16z Podcast
The Mac Era and the G M Saturn Brand
In the eighties g m was looking at japan, and they were losing everywhere. They couldn't make small cars. Labor costs were too high. The dealer experience was harweno. So when g m did as they did clay christianson before the book existed, which as they started a whole brand, they hired all different people. And it turns out like it's very, very hard to do that. Instead of costing billions of dollars, and they shut the whole thing down, is a failure.
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