Archive - The REAL Reason Prices Are Increasing | Katherine Thomas & Josh Holley
The Nick Bare Podcast
What's Easiest Is Passing It On
Fulfillment is the second largest variable cost that we incur, other than product cost. We were geting to a point on acquisition costs where, like guys, this is just, there's a certain level we just can't go over. So we got to get outside the box and be more creative. Ands that means people are working on saturday at b p n to do these b p an athletic clubs. But if we ultimately can keep custom raquisition cost down, and we can a relationship with consumers, not only does that help the income statement, which obviously i care about, but it also builds a bomb with consumers.
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