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2min chapter
How Target Got Off Target
The Journal.
Target's Strategy: Elevating the Shopping Experience
This chapter examines how a major retailer successfully marketed to higher-income customers by introducing upscale product lines through exclusive designer collaborations. It highlights the blend of practicality and enjoyment in the shopping experience, particularly for customers seeking self-care.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode