[BEST OF] How to Break Through The Clutter by Doing LESS (Not More)
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
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The One Single Message Is So Important
The number of bits any human can hold in their working memory is around five to nine single items like small word, small ideas. Do share one thing at a time, the one main thing you want to lead on and you'll have a much higher likelihood of being communicated properly. There are two psychological principles that show that distint ness dries mymorability. The distinctiveness effect predicts that when multiple similar things are presented, the one that differs from the rest is more likely to be remembered.
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