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Hero and Bajaj are racing after Royal Enfield
Finshots Daily
The Rise of the Royal Enfields
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Hero motorbike sales volumes are down by 12% in June when compared to last year. But on the other hand, premium bikes seem to be doing quite well. Harley Davidson is a cult in its own right and even Triumph has its own fanbase. So what could really change the game then? Well here's the thought. The game will change the moment Harley and Triumph are even Honda and Java gets free advertising.
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