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C2E8 - Describing your clients' needs, struggles, and options (Value Proposition Design, part 4)

unbillable hours - a podcast about better professional services marketing

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Understanding Client Needs and Challenges for Effective Value Proposition

This chapter delves into the challenges clients face while trying to solve business problems on their own. It highlights the significance of recognizing their objectives and the obstacles they meet, ultimately leading to a stronger value proposition for professional services.

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