The Importance of LTV Over CAC

There's a really nice metric for these kinds of companies, LTV over CAC. The lifetime value of a customer divided by the client acquisition costs. As I grow, my loss is going to accelerate because all of these costs are being booked up front,. But I'm actually locking in customers that will be with me for year after year. And once they're on boarder, then there's hardly any cost to going to service them. We've found new ways and clever ways of describing these things happening because of the software as a service industry.