The Multi-Layer Platform Approach to IP Distribution

The multi-layered ecosystem is a shift away from how the space was two years ago. Instead of dropping a 10,000 size avatar collection, we see brands and companies building to 50,000 or 100,000 collection size NFTs. So again, it's more about distribution than it is about like speculative price action. We really took a microscope to understand how Web3 native IP was being distributed to fans and to users versus how incumbent traditional businesses were revitalizing their IP with leveraging crypto rails.

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