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Enhance Accessibility in Cybersecurity Products: It’s Your Competitive Advantage

Audience 1st

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Breaking Cardinal Rules

This chapter discusses the cardinal rules that security vendors, marketers, and salespeople are breaking. The speaker shares their personal experience of realizing their contribution to the problem and their desire to be a better person and a forever learner. They talk about the importance of being empathetic towards BDRs and not scaring people.

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