From a young age, Justin Roethlingshoefer has always been self-motivated to improve, developing the discipline and work ethic necessary to excel. At 13 years old, his father said, “Son, talent will get you noticed, but consistency will get you paid,” setting up his quest of founding Own It.

I met Justin when my wife and I presented to guests at his Own It event for couples in Napa Valley, and we hit it off right away. After being exposed to his deep body of knowledge and witnessing his passion for helping people achieve physical, mental, and life success, I knew I had to have him on the podcast.

Today's show is all about optimizing not just your fitness, but your life — you'll get to explore topics like training for the Spartan DEKA FIT, using HRV tracking to measure human performance, understanding your purpose, taking ownership of your life, and much more!

Justin's work focuses on peak performance, human optimization, and applying data and testing to create personalized blueprints. He excels at simplifying complex concepts, particularly within the Outer Energy team at Own It Coaching, where he takes the latest research on nutrition, training, and recovery and packages it into digestible, systematic, and applicable steps.

Additionally, Justin is an Amazon best-selling author for his books: Intent, The Athletic Performance Blueprint, and Own It...

…and now the brand new book we discuss in this show: The Power of Ownership: Redeem Your Health, Live Life by Design, and Break the Relentless Pursuit of Normal.

For the full show notes, visit: https://bengreenfieldlife.com/ownit

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LMNT: Go to DrinkLMNT.com/BenGreenfield to get a free gift with your purchase!

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