The Cotopaxy Foundation

How did you get people to even be aware of the brandom? There's not one silver bullet that allows you to do this. And so we started doing cuestivals all around the country. We've had over a hundred thousand people participate in one of our questival events. At the same time, we were doing using traditional digital marketing and then a lot of a lot of word of mouth. Eventually we started geting the product into other retailers like r e i. People were discovering the brand through their regular retailer. The cotopaxy foundation dedicates one per cent of all its sales to that foundation. But we also dedicate money to our local community. For example, one...