It's haunting reading the book about the story and going back and listening to some of the transcripts, knowing how this ends up. And one of the distinctions you make early on in the book is the distinction between red work and blue work. The key is we are programmed from the industrial age to have two different groups of people doing this. What we need now is for everyone to do both kinds of work. We need the doers to be the deciders. But the language and the playbook that we're using isn't set up that way. This is fundamentally what trapped the Elphara.

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