Innovating Recovery: The Story Behind a New App

This chapter explores the inception and development of a mobile app designed to help men quit pornography, highlighting the key partnership and innovative features that emerged from a failed initial concept. It details the app's unique elements, such as tracking tools and community support, as well as effective marketing strategies that resonated with younger users. The conversation underscores the significant role of psychological tools in user engagement and commitment, ultimately positioning the app as a vital resource for those confronting addiction.