The Importance of Analyzing Your Marketing Program Dollars

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, and this week he opened by covering a couple important and timely industry observations. 

First, he previews the current state of Revenue Operations, including the expectations and what he is seeing in practice. He presents this as an opportunity for people to think about assuming higher level responsibilities in order to vault their careers forward.  

Then, he digs into some recent feedback on reasons that companies aren’t shifting from Lead Gen to Demand Gen. He acknowledges that attribution is going to keep holding people up until they reframe their thinking around it, and also talks through the misuse of terminology between MQL and SQL to create a perceived void in sales team productivity.