How to Provide Value to Someone

"I had no idea I was going to do it again. I don't want to pay for it," he says of arranging a celebrity's stay in Dubai. "So what I do is, whenever I try to provide value with someone, I'll get them to a feature of your backup plan as well." He has arranged everything from skydiving to paragliding and scuba diving on his own so that the 'celebrity' can experience all there is to know about him.