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The Future of eCommerce by CNN Director of Product

The Product Podcast

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How to Make a Difference in Your Product Purchasing Experience

Product managers should be thinking about how to serve customer needs. Sampling is essentially giving something away for quote unquote free in order for people to feel confident in the purchase. Chatbots and customer service helpers help answer your questions as you go through your product purchasing experience. contextual sizing removes the distance between the in-store and online experience.

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