This chapter examines the unique challenges and opportunities within the evolving landscape of decentralized social media platforms. The speakers discuss the importance of differentiation, user engagement, and the pitfalls of replicating existing models as they compare platforms like FriendTech, Farcaster, and Lens. They reflect on strategies that could lead to the success of new entrants in the market, particularly in light of competition from traditional giants and the growing user interest in crypto integration.

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