The Rise and Fall of the Reaction Label

The New Group, The Cream, were of course signed in the UK to stick with Reaction Label. Their biggest signing was a former keyboard player for Screaming Lord Such who recorded for them under the names Paul Dean and Oscar. They stayed together with a promise that everything about the band would be split equally, except the songwriting. Clapton had started the changes playing style drastically to fit the other two. But while rapping paper is not really indicative of what Cream would do later, it's not as bad as its reputation. It suggests that the idea of them being a dada group influenced by the Bonzo Dog Band might still have been in the back of their minds.