Are Faceless Creators and Faceless Brands Going to Build Credibility?

I wouldn't be surprised if like private equity comes along and tries to acquire a bunch of these creator led brands within the same vertical. If that's already happening. But before we wrap up, which is what are your thoughts on like faceless creators and faceless brands? I mean, you have, for example, Dave Portnoy built Bardstool. Now you have Bardstool partnering with commerce. Like people are building accounts without their faces involved in it.

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