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212: Dagobert Renouf — The Emotional Journey of Entrepreneurship

The Bootstrapped Founder

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How to Approach Your Customer Acquisition Strategy on Twitter

I want to bring out the importance of your Twitter communication strategy that obviously you talk about in your course. It is such a refreshing way of somebody talking about a design business by not really talking about design at all, but by just being visually present in the space. How do you approach your customer acquisition strategy on Twitter? So the main reason why I don't talk about design is that I don't really know as much. And so it's not natural for me to start schooling people about design because I don't feel like an expert. Since my target market is startup founders, since this is the target market of logology, just talking about my startup and my journey is enough to make startup

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