I'm struggling from my side is I have expertise. How do I share that expertise? The conversations we have are quite easy to share because there are a lot of other topics over the lap. But when I'm talking about the expertise that I have inside of YouTube, it's hard to get that thing across. So how do I share what I have apart from just talking to someone? Is it passive and you sit and do nothing? According to the research, that's not a good idea. You need to actively recover and there's loads of different ways. That can be related to business in seconds. I'm or my brain is already going, yeah, that happens with launches and bigger