Episode 147: Product Positioning with April Dunford
UI Breakfast: UI/UX Design and Product Strategy
00:00
How to Be a Successful Positioning Expert
After 25 years as a senior marketing executive I decided it was time to do something different. So I transitioned out of being in a company full time to doing consulting and eventually settled on the idea of focusing on positioning. Positioning is kind of this underpinning of everything we do in marketing and sales, yet nobody really knows how to do it. It took me a long time to take the methodology and break it down in a way that I could actually teach someone else. Then I decided well you know what I could write this all down and have this in a book.
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