This chapter delves into the evolution of India's jewelry market, emphasizing the rise of organized retail and the influence of a key player promoting trust among consumers. It also covers the challenges faced by the unorganized sector and innovative solutions like the 'carrot meter' that enhance customer confidence in product quality.
In today’s episode for 31st July 2024, we talk about Aditya Birla Group’s foray into the jewellery retail space.