Seth Godin- The Practice
From The Green Notebook
00:00
The Verb Versus the Noun
A lot of times people start with the noun instead of the verb. I see it all the time in the army, he says. People want to join because they like the idea of being in the army. But when it actually comes to doing army things, not so much. The way you become a leader is by leading and then someone calls you a leader.
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