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How Peloton Spins up Massive Social Engagement

Social Pros Podcast

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How Do You Integrate Instructors Into Your Social Strategy?

Pelaton instructors have a lot of freedom to be their authentic selves. We hire people who have the same values, the same priorities and excitement about what we're trying to build that we do as a company. There's naturally a lot of cenergy between what they want to talk about and what we would want them to talk about. The story telling is very genuine to them, and they really lead most of it.

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