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A Playbook for Marketing-Led Growth: Amrita Mathur on Marketing Smarts [Podcast]

Marketing Smarts from MarketingProfs

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The Nirvana of Marketing Lead Growth

Amareta: "I think it's the journey, not the destination" She says setting realistic expectations is a very important part of marketing lead growth success. Amareta and her team are focused on improving win rate from 20% to 22%. They also want to improve deal size from 9,000 per month to 11,000 each month.

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