Embracing Authenticity and Personal Strengths in Sales

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Four Actionable Takeaways:

• Write like a human - especially in your Linkedin DMs. No over-formal language.
• Leverage up by reaching out to ICs, then getting referrals to the VPs
• Tell them it’s a cold call, then ask permission to sell before ya start selling.
• Use permission-based selling in your upfront contract. Get the buy-in on the agenda.

Sarah Brazier’s Path to President’s Club:

• Account Executive @ Gong
• Advisor @ Aligned, Chili Piper, and Ramped
• Instructor @ Sales Impact Academy

RESOURCES DISCUSSED

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• Things you can steal