Sara Olsher started Mighty + Bright as a handmade calendar to help her toddler cope with divorce. A decade (and one breast cancer diagnosis) later, it’s a full-time Shopify business helping kids, adults, and neurodivergent folks navigate tough life stuff with visual structure. In this episode, Sara shares how she bootstrapped the brand, embraced customer feedback, and scaled with purpose—not just ad spend.

You’ll learn:

How personal chaos sparked a viral product line
Why bootstrapping kept her business healthy and profitable
The power of customer-led product development
How one TikTok collab outsold her entire kids’ line

Sponsors

Zipify – Build high-converting sales funnels
Cleverific – Smart order editing for Shopify
Address Validator – Reduce delivery address errors & costs

Links and Resources:

Apps, Tools, & Services

StoreHero – Profit-focused ad tracking and analytics
Octane AI – Shop quizzes for Shopify
Sensible Forecasting – Inventory planning
Bundles.app – Inventory syncing for Shopify bundles
iPaKey – Packing and fulfillment scanner tool

Work with Kurt:

→ Grow your Shopify store
→ See client success stories
→ Join Kurt’s newsletter

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