898: B2B Marketing Unstuck, with Chris Walker
Sales Strategy & Enablement by Revenue.io
00:00
How to Get an Executive Team Alined Around This New Market
I think that's one of the the bases, as te sit in marketing meetings, and like ye i think the reason people continue to use these stratagies to talk about that aren't effective is because they can measure them. Never look anything beyond that, because how bad it is right im. I spend zero time convincing people that are not, that don't want to be convinced. And so we attract those people, at least a champion at the executive level that wants to do it. Sometimes it sales to be on us. Because ey thi n the market is teydin feel it ya.
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