15: Clothing
Richard Wiseman's On Your Mind
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The Importance of Clothing Cues
Research conducted by friends of mine, Karen Pine and Ben Fletcher. They show people photographs of guys that were dressed in either a sort of made to measure suits or an off the pegs suit. That small difference made to measure an off makes a big difference in how they're perceived. So these small little clothing cues do matter. It's one of those first impression type things. And unfortunately, that then matters because you then start to change how you act towards that person.
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