Is There a Subscription Driven Environment?

I wonder as we look at the, all these shakeups in the creator space, if we're going to start to see a more subscription driven environment. There always be even on Hulu, there's advertising, right? You pay a subscription, there's ads, you can pay another subscription for no ads. And this is not new. Like you mentioned, every type of media organization, whether they are huge or whether they are a small creator, is looking at these multiple different options.