Jesse Itzler wears a lot of hats. Not only is he an entrepreneur, author, and rapper but he is the co-founder of Marquis Jet, one of the largest private jet card companies in the world, a partner in Zico Coconut Water, the founder of The 100 Mile Group and an owner of the NBA's Atlanta Hawks. On today's episode he and Moira discuss what it takes to become successful. According to Jesse that starts with defining what success means to YOU. Jesse talks openly about how he defines success today versus how he defined it in his 20s. He speaks about how he welcomes and expects pain to come, and how he deals with fear in relation to entrepreneurship, and about what his goal is for himself when he's 90 (yes, that's how far out this guy sets GOALS). Whether you're in the beginner stage of becoming an entrepreneur or a seasoned pro looking to take your business and life to the next level, this episode is chock of ways to do just that.

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