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Nicholas Scalice β€” Lead Gen For Local Businesses, High-Converting Landing Pages, and The Secret To Growing A Marketing Agency

Everything Is Marketing

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Is Complexity a Big Thing?

There's definitely a correlation between the complexity of your offer and what you're asking the visitor to do. So if it's a simple offer, where it's a free optin, you don't have to overcomplicate it. But if it is something more complex, like if you are selling a high ticket course or something like that, that's where i think you still need some of that long form copy.

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