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WARC Talks 2023 Super Bowl ads: What worked and what didn’t

The WARC Podcast

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The Super Bowl - Celebrity or Not?

I found it to be overwhelming with the amount of celebrities Lori Ann's point and in some way it made almost nothing with celebrities stand out even though there was some pieces that were really, really good, really well done. Just having a celebrity or multiple celebrities to me actually made everyone look similar this year. It just sort of got me to thinking like wow have we gotten lost in celebrity world during the Super Bowl? I think we have personally.

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