Strategies for Growth in Property Management

This chapter dives into the experiences and strategies of individuals in the property management industry, focusing on business growth through marketing, lead generation, and relationship building with brokerages. It emphasizes the importance of marketing as the lifeblood of the business, discussing in-house initiatives like writing classes and seminars to establish expertise. The chapter also covers the significance of certifications, referral programs, online visibility, and SEO for expanding a property management company.