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23. Is the Placebo Effect for Real?

Freakonomics, M.D.

CHAPTER

The Placido Effect Is Fickle

Placibo is the effects of ritual symbols and interactions on a patient in a therapeutic encounter. It's hard to take research results about expectations imposed on study participants out into the real world, says ted capchook. For him, the placibo effect occurs because of something other than what you think might happen when you take the drug. He thinks there's something else going on, something deep within our bodies, that we aren't aware of.

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