MDM Podcast Episode 19 - The economics of advertising auctions with Garrett Johnson
Mobile Dev Memo Podcast
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I've Hit My Stand Myry Standard, Right?
Ime incentivis because, you know, at the end of the month, the advertiser get a bill, and, si, i go, my god, i generated, you kno, less than a third of this in revenue or ever stop spent. I mean, that was like that when facebook introduced autobid. It woas like, we'll wait a second. Why would i ever do that? The incentives are kind of weirdThere's an incentive for platforms to find users that are worth as many dollars as possible. But they don't necessarily want to compete away all of the e-commerce profit from advertisers. Nor if they come with preferences associated with them
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