#18 – Building a content machine – Part 2 (Casey Means & Mike Haney)
LEVELS – A Whole New Level
How to Write a Memo for a Company
Yi: There's knowledge there from both a point and time, but also just foundational knowledge that is always valuable to look back at. One of the things i really loved about the memo when it was first written was that there was a very large section on the strategic aspect of the content strategy. And then for tactical you really laid out, yi, remember, they were like priorities for the next six months,. which were very broad, and then ended it with five concrete goals for the next 6 months. It had this amazing way, which a lot of, i think your writing does as well, kind of going from the big picture to really, like, kind of funnelling into
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