470: Sneaky Copywriting Tricks Ecommerce Stores Use To Hook You – Family First Friday
The My Wife Quit Her Job Podcast With Steve Chou
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How to Use the Zagarnik Effect to Entice Customers to Open Your Email
You can use the Zagarnik Effect to entice your customers to open or click on your emails by creating a cliffhanger. For example, if you use the email subject line, this is the craziest deal we've ever offered. This is what will happen in your customers mind. In other words, you are using psychological mind games to lead them to buy. The next psychological strategy is called the anchoring bias. It's a cognitive bias that causes people to rely too heavily on the first piece of information they receive when making their decisions.
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