How Did You Carve Out a Niche?

Finance is not an empty space. I think the key is really getting specific about who the person is here talking to a because as some one scales and grows, they can't be as super specific. It's kind of like, youknow, detsky versus a crew ship. Like, adetsky can be more nimble and can be a lot more targeted. And so i think that that's something that we've just focused on. You know, we're specifically targeted towards a christian, like we talk about money as if, like two, someone who we assume has the same beliefs as us. But by doing so, we get to speak more accurately to them than