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#198 - How to Build a Unicorn Around the NCAA Reg Changes

My First Million

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Emerging Trends in Consumer Behavior and NCAA Changes

This chapter explores shifting consumer behaviors in America post-pandemic, notably regarding healthy eating and the booming rental and travel industry. It discusses recent NCAA regulations allowing college athletes to monetize their name and likeness, presenting new opportunities for income generation. The conversation highlights innovative business ventures and sponsorship strategies emerging in the sports marketing landscape, reflecting a bullish outlook on economic growth.

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