2min chapter

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#156: The art & science of a mobile user research with Rosie Hoggmascall, Head of Growth at Perceptycs

Business of Apps Podcast

CHAPTER

How to Conduct Mobile User Research

I love people who are involved with apps that actually help people to solve their problems. Instagram has been for more than a decade, we've got we've had enough. So there are a lot of problems that have to be solved and apps can be one of the great ways of doing that. Very true. Okay. Now, when we conduct the mobile user research, what are our objectives? It's a good question. And it really depends on what you're trying to find out."

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