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How Consultants Stand Out In A Mass Messaging World With Jamie Mustard: Podcast #257

Consulting Success Podcast

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Ind Story Is for Everyone

Every person you're trying to communicate to has an irresistible problem. By saying it oversized in a childlike way, you're communicating with these people in their lizard brain. If they've got ten companies there looking at they're going to go with the person that took the time to understand them and was unashamedly screaming at them. That creates instant credbilitys what that does.

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