Rumble and Daily Wire Are the New Fox News, Right?

The best way to think about Fox at this point is less of them as a new channel and more as them as a lifestyle brand. And their audience wants what they have in the same way that people want it's cigarettes back in the day because it's easy, it's salty, it's fatty, it's sweet, it's got umami,. It's got everything people want, but the truth, everything but the truth. The thing that the right has, and we shouldn't discount this, is that they have the generation of ditto heads.