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Uber, Lyft, Sidecar, Uber - What Happens When Peer-to-Peer Launches?
When peer-to-peer launched, it completely shifted the dynamics of the industry. The companies had to spend so much on subsidies to bring in riders on the demand side. Uber is now spreading this capital fighting land wars all around the globe. So what happens? Well, they don't IPO. And for a while, for a number of years, the wisdom becomes that we can just blow away our competitors and crush them into oblivion.